"Most of the [new city Songdo] will be wired with digital synapses—from the trunk lines running beneath the streets to the filaments branching through the walls and fixtures. To what end? [Songdo's developer] Stan Gale and his partners at Cisco Systems aren’t sure, but imagine if a city operated like an iPhone—and they could sell apps for everyday life..." — Greg Lindsay, City-in-a-Box 11/26/2011